Turn Your Financials into Your Roadmap
We show you where your money is—and where it needs to go to grow. With insights from experienced accountants, we turn your numbers into strategy so you can scale smarter.
How We Help Businesses
Bookkeeping
Stay organized and save time with ongoing transaction categorization. Get clear, consistent visuals of where your money is going—every month.
Accounting
For more in-depth financial needs including third party integrations, sales tax compliance, job costing, payroll support, ensuring your accounts payables and receivables are correctly stated and more.
Virtual CFO
Weekly strategy calls to keep cash flow healthy, margins optimized, and address your business's financial concerns—so you can grow with intention.
Cleanups
Behind on your books? We specialize in untangling financial messes so you can move forward with clarity and confidence.
Not sure where to start? Let’s talk.
About Us
Jenn Shaw
Founder / Accountant
Jennifer Shaw is a seasoned entrepreneur and accounting expert with over a decade of experience in business strategy, financial management, and operational leadership.
As the founder of ALL Accounting, LLC, she provides fractional CFO services, accounting, and bookkeeping solutions to small and mid-sized businesses seeking to gain clarity, control, and confidence in their financial operations.
Jennifer holds a Bachelor’s degree in Accounting and has built a reputation for combining strategic insight with practical execution.
Over the course of her career, she has successfully founded and scaled multiple businesses across a variety of industries, giving her a unique, real-world understanding of the challenges business owners face at every stage of growth.
Through ALL Accounting, Jennifer partners closely with her clients to deliver high-impact financial guidance—from streamlining day-to-day bookkeeping to developing forward-looking financial strategies that support sustainable success.
Known for her integrity, attention to detail, and entrepreneurial mindset, Jennifer is committed to helping her clients make informed decisions and build financially resilient businesses.
Becca Chaffee
Account Manager
Becca Chaffee is an experienced Account Manager at ALL Accounting, LLC, where she supports a diverse portfolio of clients with their accounting, bookkeeping, and financial management needs.
With an MBA and a strong foundation in operations and finance, Becca brings a well-rounded, strategic perspective to her role.
Her career spans property management, senior care administration, and accounting—industries where precision, empathy, and problem-solving are essential. This diverse background enables her to understand the unique challenges faced by business owners and provide tailored solutions that drive efficiency and growth.
Becca is known for her professionalism and commitment to client success. Whether managing complex financials or streamlining back-office processes, she is passionate about helping businesses gain clarity and confidence in their numbers.
Frequently Asked Questions
What is a Virtual CFO?
A Virtual CFO provides the strategic financial guidance of a full-time CFO, but on a part-time basis and at a fraction of the cost. They go beyond basic accounting to help you make data-driven decisions about growth, profitability, and cash flow management.
How is this different from my current accountant or bookkeeper?
While accountants focus on tax compliance and bookkeepers track transactions, CFOs provide strategic financial guidance. We turn your financial data into actionable strategies for growth, helping you make informed decisions about scaling, investments, and profit optimization.
What kind of ROI can I expect?
Most clients see significant returns within the first few months through improved cash flow management, better pricing strategies, and identified cost savings.
When should I start?
We can’t turn back time— so stop waiting to get your financials in order and start making your money work for you today.